Step 3 - Publishing schedule
After all the research it is time to get cracking!
Having a crystal clear picture of your goals and planning is key to save time and create a successful campaign.
Here are 10 top tips to create a fabulous schedule that will help you reach your goals:
We have created a great Social Media Video Plan a content schedule and a video strategy all in one.
It contains a goal setting worksheet with some tips that will help you build your strategy, a to do list and a post schedule for your videos.
Download it for free (!) here:
Interview with Hat Maker Florencia Tellado.
Bringing back the craft of handmade hats, using native & natural resources is the core motivation for Florencia Tellado.
Florencia is an Argentinian wardrobe stylist and hat maker, featured in Bazaar, Catalogue, and DMAG and she was part of the Designer showrooms this year at the London Fashion Week.
In Collaboration with Annie Maya from Hablemos de Moda ya! we had the opportunity of interviewing her, and is the result.
Step 2 - call to action
Placing a call to action is the most critical step of any commercial, remember that it's the reason why you're making a video in the first place: you want to motivate the people watching your advert to take action and make a call, check your website and hopefully buy your product.
Every TV commercial and most ads circulating on the Internet have a call to action. Most of the time that call to action translate into an 'end board' or 'end slate' which is the end frame of the video where you add all the contact information.
However, there are many non-traditional ways to get your viewers to take action, depending on the type and tone of your business; a call to action for financial services should be different to the one used by a health coach.
Follow the below steps to create the perfect call to action for your business:
Need some inspiration? here are some call to action ideas:
Do you need help building a marketing strategy for your business or maybe creating some engaging and beautiful video content to bring your strategy into play?
Why not reach out and say hello, we'll love you hear from you!
Everybody knows that using video to promote your business can help you reach a wider audience and increase your sales;
fewer people know that having a video marketing strategy in place will improve and add new benefits.
A video marketing strategy will make your message more effective; also as you'll be utilising your resources more efficiently, it will make you save you time and money, besides of creating brand awareness and making your brand or product more desirable.
Creating a marketing strategy can be hard, that is why we decided to put together an easy step-by-step guide on how to build and implement a video marketing strategy for your business (for free!).
For a month we'll be publishing a post every week with a new step of the series, stay tuned!
If you think that video might not work for your business, have a look at these statistics.
If you’re looking to increase your sales and grow your business, video marketing is a fantastic tool that will help to reach your goal pretty quickly.
STEP 1 - DEFINE YOUR STORY
In this first step of the series, we'll be focusing on the content. The key here is defining your story.
Everyone has a story to tell so, first of all, you need to find out what are the best stories that you or your business has to tell.
Read these essentials that will help you define your story:
Golden tip: read this book and change the way you communicate.
Need some inspiration? Here are a few ideas of what kind of content you could create: tutorials, tips or user-generated content.
Do you need help creating a marketing strategy for your business or maybe creating some engaging and beautiful video content to bring your strategy into play? Why not reach out and say hello, we'll love you hear from you!