Video marketing strategy series

Step 5 - Metrics: measure your success

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Metrics for your website and social media are a must, we all know that.
Well, for video is exactly the same! We need this information in order to make better
videos and reach a wider audience.

Metrics you should include:

  • Play rate: To measure if the video was watched throughout the end or if people disengage after a few seconds.
  • Conversion: You need to know if your viewers are clicking away to make a purchase or find out more about the service you deliver.
  • Engaging and Sharing: How many people are sharing your videos and what platforms are the favourite to do so? How many likes or hearts are you collected?
  • Subscribers: Is important to know what specific video has helped you to gain subscribers or to lose them.

Bonus tip: If you're using Google Analytics, create a goal with a funnel. This simple action will let you track your conversions and will give you great insightful information.

Think of it as a circle, you did the first round of videos, create a publishing schedule and stick to it, you told to the word about these amazing videos you've made and then added some metrics; now is time to analyse the information and improve.

Leave us a comment below, we would love to hear your ideas and how this video marketing strategy is working out for you.

Do you use metrics in your videos? Does it work for you? Leave us a comment below.

If you need help creating your video content, drop us an email us we will be thrilled to create a tailored video strategy that works for your business.