Video Marketing Strategy Series
Step 4: Spread the word
Similar to blogging, regular content publication will help you to build a strong follower community.
These simple three top tips will help you grow your numbers:
- Invite influential people to feature in your video
- Participate in the debate, reply to comments, write comments in other's people channels, forums, blogs, you get the idea.
- Post the video everywhere, Facebook, Linked-in, Twitter, Google +, Pinterest and why not add it into your next newsletter or send it via email to your contacts
Bonus tip: Make sure to do some optimisation, without it you would make you video very difficult to find.
After all, Google and Youtube can't see what is in the
video, you need to put the right keywords in order to appear in the search results.
If you missed the previous steps, you can review them here