The ultimate guide to business storytelling

Grow your business using these storytelling techniques.

Credit: Annie Spratt

Credit: Annie Spratt

We engage more when we receive information in the form of a story, we even create stories to help us remember things (remember Sookie's system?).


The reason for this has to do with the way our brain is wired; to survive, we relied on passing information to younger generations (check our previous post on Why Storytelling Sells).
Storytelling still is THE number one system for engaging your audience and share information that sticks with them.

But when and how to use storytelling for business can be confusing, so we put together this guide with the best brand storytelling techniques to help you create content your clients will love.

Brand story

The brand story is essentially why your business exists, and it should be infused with your brand's personality. 

As business owners, we know that it's vital to stand out from the crowd, as most of the time the only difference between your business and any other company is your story. 


Bios tent to be a long list of achievements and career successes why not try Instead writing a more personalised bio?  Tell us who you are as a person, stating the things that make you unique. Are you funny? Use your humour to convey your story.  Are you an enthusiastic person? How that translates into the things you do and in your business? 
When writing about your achievements try to use the number one rule of storytelling: Show, don’t tell. 
Describe the exciting things you have done in a way that is organic and remember that you’re talking to people.

Case Study

I love this one, when done correctly it can really be a game changer for your business. 
People are more likely to watch a video about a client of yours recommending your product that a  promo video stating how great your product is.
Think about when you want to the cinema. What film are you more likely to watch? The one you don't know anything about or a movie that has been recommended to you by a couple of friends? 
For your products, it works the same way.  
The best way to go about case studies is to design a viewer path, creating videos that build trust and are helpful to your clients. 
We created a full post about this, check it out here.


Once you have established your brand personality and written your brand story you will have a clearer idea of your brand's voice.
This is really helpful because you should maintain the same tone throughout your communications including your blog. 
Writing stories that capture the interest and help your audience is crucial for brand positioning. Use your blog as an opportunity to engage with your clients, tell them more about who you and your brand are, show them your uniqueness. 

New stories

You and your brand will evolve with time and is natural that you won't be the same person that started. 
Your company will grow, new staff will join or rotate, you'll have new products, etc. Use these opportunity to tell us the story behind every progress or change. 
How did you achieve this? What you had to let go? What inspired you? The possibilities are endless!

Do you use storytelling in your business?  Leave a comment below and let us know how storytelling works for your brand.

If you find this post useful, please share it.